Our strength is our team headed by two of the most renowned media personalities of the industry. Susara and Thakshila together formed a formidable team while recruiting intelligence, creativity and hard work. They together with their potential and experience negotiated that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to the problem. SAPRO was formed to change the culture of advertising, branding and media buying. No need of extravagance explanations.
He initiated reality TV in Sri Lanka and a pioneer in media industry with more than 15 years’ experience of innovative broadcasting & creative industry.
Think SmartCreate Different
BACKGROUNDSAPRO have long-standing relationships with all key media owners around the nation and as one the Sri Lanka’s highly talented media agencies we are also frequently the first to be approached about new media opportunities.
UNDER THE MATIn a nutshell, SAPRO provide the planning, insight and buying skills that brands need to make sure their campaigns are relevant, appealing and cost effective. Media agencies have rapidly adapted to the changing media landscape, broadening the range of services they offer. Sponsorship, social media and search are just a few of the disciplines now offered by media agencies.
COMBINATIONThe first thing we do, using a combination of world class research techniques, deep experience and analysis, is to determine with our clients who their most likely, or most desired, customers are. We are then able to determine which media these potential customers see, read, hear or engage with the most. This is the media planning of a campaign; we 'plan' advertising campaigns that reach intended audiences, with the minimum amount of wastage.
EVOLUTIONActions speak louder than words. “That’s the way we’ve always done it” does not exist here, because we work with clients who do not just have a desire to grow, but the desire to change and grow. We can take your company on the evolution from traditional to digital advertising with less pain and more rewards. The only caveat being: You’ve got to want it first..